Turn your genius into a nyt-calibre book.
I'm crystal. 4x NYT-bestselling ghostwriter, book coach, and copywriter. i help coaches, creators, and experts publish books that make them the undisputed authority.
In just 90-days...
… we’ll turn your blank pages into a powerhouse book.
You’ve got a story – I’ve got the magic to make it unforgettable.



Join hundreds of coaches and experts I've already ghosted & COACHED
to bestseller status.
Turn Your Ideas Into Books & Your Intellectual property Into Solid Gold.
No Gatekeeping Here! This is EXACTLY how I do it—and how you can too.
Pour yourself a coffee, and let’s make some literary magic happen.
Your step-by-step roadmap: blank page → published author in 90 days.
I'm Crystal Adair-benning.
a four time new york times bestselling ghostwriter, book coach, and founder of word magic, createcations and the table of stories.
For 30 years I’ve helped vision-driven humans — entrepreneurs, creatives, CEOs, and quiet rebels — turn chaos into clarity and ideas into income-producing, legacy-building books.
Everyone’s got a story. Protect yours.
Strategy + Storytelling + Soul = Your Bestseller.
Ghostwriting
Createcations
For writers who crave uninterrupted time, luxury, and transformation. small group and 1:1 writing retreats around the world.
Book coaching
For creatives who want to write their own words — with a strategist, editor, and hype-woman beside them every step.

“I never dreamed I’d be on a bestseller list - Crystal made it happen.”
Peter Merrett
2024 Australia Speaker of the Year
credibility you can count on
- 4 x NYT Bestselling Ghostwriter
- 100+ Authors Coached & Published
- 7-Figure Client Book Launches
- Featured in: Forbes, RetreatBoss Magazine, and industry podcasts worldwide
Quiet power. Loud results.
NO NYT Bestseller was Written Alone... Find Your People

THE Table of Stories: BOOKISH BRUNCH
join the waitlist for your city
Coming Soon!
Still Curious ABOUT WHAT IT TAKES TO WRITE YOUR BOOK?
Frequently Asked Questions
How much time do I need?
- Book Coaching: 1 hr/week coaching + 4–8 hrs writing
- Ghostwriting: 2–4 hrs/week strategy calls + 1–2 hrs review/revisions
I’m not an experienced writer - can I still do this?
Hell yes. You bring the expertise; I bring the roadmap, templates, and coaching to make it happen—even if your longest text so far is a DM.
Do I need to travel for Createcations?
Nope… While I love exotic spots (Bali, NZ, Scotland), I also run virtual cohorts so you can join from your couch and private 1:1’s anywhere in the world you want to write your masterpiece.
Is ghostwriting confidential?
Absolutely. Everything is under NDA—you own 100% of the content, and I stay behind the curtain.